The week we had this conversation with the lawyer Prince passed away and I couldn’t stop thinking about the aura, swag, the legacy he left behind, so we named it Purple. We wanted to test the market first, let our friends see the jeans and keep growing the idea from there, but our lawyer advised against that. Purple’s first product line was conceived without a name. Is there a meaning behind the name ‘Purple Brand’? By that day we were drunk and arm wrestling at a hotel bar and have been friends since. We met in a meeting when I was in sales and Rob was a buyer. Tell me about how you came to launch Purple Brand? Rob and I are constantly in search of things that inspire us so travel is a big part of our lives as well. I’m a lover of hip hop, boxing, mezcal, and travel. Well, I’m a bit of a nomad at the moment as I’m in the middle of a move to NY from Texas so in typical Luke fashion I’ve come to London to avoid my responsibilities. Thanks for having us! We’re pleased to be working with you. Thank you so much for taking the time to talk to coggles today! Please tell us about yourself? Credited for their focus on fit, fabric and construction, the brand has built a staunch following and its recent clothing line has already been seen across a star-studded lineup.Ĭelebrating the launch at Coggles, we joined co-founder, Luke Cosby to hear everything about the label and the latest collection. Founded in 2017 by friends, Luke Cosby and Rob Lo their collections are inspired by vintage and utilitarian concepts. That’s where Purple Brand comes in, the label that has combined innovative design with contemporary value. However, finding quality and aesthetics, without a juddering price tag, is easier said than done. Undoubtedly the unhung heroes of every gent’s closet, denim jeans provide that much-needed wardrobe foundation.
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